From 2018-2020, I was on the board of Richmond UX (since rebranded as Richmond Design Group), a local UX Design networking and event promotion group in Richmond VA. The group consisted of designers from Capital One, CarMax, ICF Digital, and other local organizations. Richmond UX provides educational and social opportunities […]
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Description Collaborating with the Executive Director of the building as to create overall experiences in the 1717 Innovation Center. Helping to facilitate the overall goal of the building and how Capital One will be involved in the development of the space. Working with Startup VA as well as internal executive […]
MY ROLE: Lead UX, Facilitator PROJECT GOAL: To redesign the Keurig E-Commerce experience to better facilitate repeat buying and enable new flavor discovery. PROJECT OUTCOME: The site launched in June of 2014 and immediately improved the experience for users. Creating an e-commerce experience that puts the user first In 2014, I was lead […]
MY ROLE: Lead Experience Designer PROJECT GOAL: The goal was to approach Dish network with innovative solutions that address real user needs. These were illustrated in animated shorts that demonstrated proposed products. PROJECT OUTCOME: The pitch was successful and Havas won the business to become Dish’s digital Agency of Record. I led a […]
MY ROLE: UX Designer, Infographic Designer, User Researcher PROJECT GOAL: To provide an easy reference for the team and corporate stakeholders to understand the testing process we are implementing. PROJECT OUTCOME: The graphic was used by the product owners at IBM to help articulate the need for robust user testing […]
MY ROLE: Lead Experience Designer PROJECT GOAL: To improve the overall engagement, retention, and user experience of Think Academy, IBM’s global internal learning and development platform. PROJECT OUTCOME (as of March 2016): Visits to the platform increased by 1.5 million in 2015 Mobile platform downloaded 75K times New Think40 pages improved […]
NYRR – NYC Half Marathon App MY ROLE: UX Lead, Interactive Design PROJECT GOAL: To create an app for the NY City Half Marathon that would allow spectators to track runners while they ran and offered additional promotional incentives. PROJECT OUTCOME: The app was downloaded thousands of times and successfully helped New […]