UX, Product, Service Design Leader

Dish Network (Pitch)

I led a team that was directly overseen directly by Havas’s Global Chief Digital Officer. Together, we crafted the digital aspect of the pitch.

The concept was to present three animated user journeys that would illustrate proposed digital products and the user needs that they addressed. The journeys were based on personas that were uncovered by initial user and market research.

Initial Persona/journey sketch for Persona 2, Clara



The journeys were then imagined as an animation, with considerations for opportunities for Dish to add value.

The initial storyboards were then given a rough animation and refined. 
Animation notes with UI

Simultaneously, the user experience for the digital aspects of the journey were developed and refined.
UX and UI Design for DishLatino


UX and initial UI design for package picker with add ons

The script for the animation was finalized and recorded in-house.

Finally – all these elements were combined for a final animation that was shown to Dish Network executives.Click below to view all three final animations:





Screen Shot 2015-06-08 at 2.00.01 PM
Click to view final animation for Persona 2, “Clara” (Password: SamsPass2″)

Screen Shot 2015-06-08 at 2.02.03 PM
Click to view final animation for Persona 3, “Rosemary” (Password: SamsPass3″)

The Pitch was coordinated between Havas’s Chicago office leading the pitch and NY office supporting with digital. We won the pitch to become digital AoR.