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NYC Half Marathon App

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NYRR – NYC Half Marathon App

  • MY ROLE: UX Lead, Interactive Design
  • PROJECT GOAL: To create an app for the NY City Half Marathon that would allow spectators to track runners while they ran and offered additional promotional incentives.
  • PROJECT OUTCOME: The app was downloaded thousands of times and successfully helped New Yorkers connect with friends and loved ones on race day.

I worked with Doublespace to plan the UX design of a mobile app for the 2013 NYC Half Marathon. Art Direction was provided by Asher Sarlin. The app was targeted primarily towards runners, but was also intended to be useful for spectators to track runners in the race.

The app was also integrated with RunTheCity and featured localized deals for users. The app was developed for iPhone and Android platforms.

 

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The intro screen for the app

 

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Tracking runners in real time

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The list of runners you are currently tracking

 

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The race calendar overview

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Race events detail screen.

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