My Design Practice
What I Offer
Design Research and Strategy
Are we solving the right problem?
Thanks to modern design tools such as dynamic design systems and AI-generated interfaces, it is easier than ever to deliver “beautiful garbage” as a designer.
I help establish a clear understanding of the users’ needs based on quantitative data and qualitative user research. I will help guide the project to find a balance that satisfies them as well as business goals.
Process and
Service Design
Does our solution fit in the journey?
If a design doesn’t take into account a user’s mental model or context, there are many ways it can fail to address their needs.
I have helped to understand the needs and processes for many users with a variety of goals, including: software engineers, credit card customers, phone service agents, and high-end contemporary art collectors.
User Interface and Design Systems
Is our solution usable and beautiful?
Modern Interface design is no longer just about designing “a screen” or “a feature” but an overall system that dictates the experience and how it manifests the brand of the business .
I bring a strong background in the craft of visual design and a thorough understanding of branding and design systems. I help establish and deliver consistent, beautiful, and usable experiences.
How I Show Up
Designer
I am a designer who loves to get his hands dirty. I take pride in the craft of design—whether it is wireframes, user research, service blueprints, presentations, or spreadsheets that seek to make sense of the complex.
Facilitator
I love working with groups. I pride myself on being an experienced “Cat Wrangler” who can get actionable results from groups of people collaborating to solve real problems.
Leader
I get true joy from creating teams that thrive. I have worked with designers across the spectrum and have helped many learn and grow in their practice.
Communicator
I strive to tell the story of the work clearly and concisely. Answering questions such as: What is this project? Why is it important? What are the goals of this work? How it will impact real people?
My Experience
I have over twenty years of experience designing interfaces and experiences in a variety of industries and roles.
Most recently, I led design teams at Capital One through a variety of projects. I have changed how our software development teams better leverage data to deliver customer-facing experiences, I have led multiple platforms through migrations, and I helped establishing the digital servicing strategy for partners like Walmart. I led a team that evolved our financial management tools for credit card customers. I helped plan and pioneer how our design organization has contributed to pro bono efforts of the company.
Previously, I was the UX lead on a team at IBM focused on internal learning and development platforms. I have helped create e-commerce solutions for clients such as Keurig and Dish Network. I helped create digital experiences for the NYRR including for the New York City Marathon.
My experience working both internally and as a design consultant has given me a wide variety of tools and techniques to help improve how people and technology can work together.